1. Keep It Short
Nobody reads walls of text. Your first reply should be 2-3 sentences max.
2. Match Their Energy
If they wrote casually, respond casually. If they're formal, mirror that.
3. Ask One Question
Make it easy to reply. One question, one clear next step.
4. Don't Over-Explain
Save the feature dump for later. First, just get the conversation going.
5. Use Their Name Naturally
Once at the start, maybe once more. Don't overdo it.
6. Include Social Proof When Relevant
"Teams like [similar company] use us for this" can work wonders.
7. Always Have a CTA
End with a clear action: book a call, reply with a time, or just "interested?"