Firecrawl + Underfive
Your AI inbox agent now reads the lead's website before it replies.
Just add your Firecrawl API key in Underfive's integrations, and every reply gets enriched with real company context, automatically.
How It Works
When a lead replies to your outreach, Underfive automatically passes their domain to Firecrawl. Firecrawl crawls their website and returns a structured summary: their product, team, use cases, and more. Your AI inbox agent uses that context to craft a reply that actually resonates.
Lead Replies
to your cold email
Firecrawl
crawls their website
AI Gets Context
company, product, pain points
Smarter Reply
in under 5 minutes
Why Context Changes Everything
Generic replies get ignored. Replies that reference the lead's actual business get meetings.
More Relevant Replies
Replies reference what the lead actually does, not generic templates
Higher Reply Rates
Personalized outreach gets more responses from real buyers
Zero Extra Work
Fully automated: no manual research or copy-pasting
Set Up in 4 Steps
No code. No webhooks. Just paste your API key and go.
Get Your API Key
Sign up at firecrawl.dev and copy your API key
Add Key to Underfive
Paste it into Integrations → Firecrawl in your Underfive dashboard
Enable on Your Agents
Toggle Firecrawl enrichment on for the inbox agents you want it active for
Watch It Work
Every lead reply now includes website context, automatically
One API Key, Fully Automated
There's no webhook to configure and no extra steps. Go to Integrations → Firecrawl in your Underfive dashboard, paste your Firecrawl API key, and enable enrichment on your agents. That's it: every incoming reply will automatically get enriched with lead website context before the AI replies.
What You Get
Real intelligence, not just personalization tokens
Deep Lead Research
Firecrawl automatically crawls the lead's website so Underfive understands their business, product, and pain points before replying
Context-Aware Replies
Your AI inbox agent uses real company data, not guesswork, to craft replies that feel researched and relevant
Hyper-Personalization
Reference the lead's actual product, team size, or recent content in every reply. Stand out in crowded inboxes
Automatic Enrichment
No manual research needed. The moment a lead replies, Firecrawl enriches their profile in the background
Structured Lead Profiles
Get clean, structured summaries of each lead's company: industry, use case, tech stack, and more
Real-Time & Fast
Crawls happen in seconds, so your AI reply is still under 5 minutes, just smarter
Give Your AI Agent a Research Team
Firecrawl + Underfive means every reply is backed by real intel, not just a first name and company field.